PLATINIUM is the first patented lightener that achieves beautiful blonde results while helping to restore and moisturize your hair for silky, shiny results. You will not only see the difference, you will feel the difference.

PLATINIUM provides superior lightening performance and sets a new standard in conditioning and shine.

PLATINIUM’s unique patented lightening technology features:

  • Nutri-céride to restore and protect the hair fiber
  • White Beeswax to smooth and keep the hair soft
  • Enveloping Lipids to help maintain the hair’s natural
    lipid level