INOA is a revolutionary permanent hair color with NO AMMONIA! Up to 100% coverage of white hair and 6 weeks of intense hydration and nutrition without ammonia or odor.

The creamy texture of INOA is reminiscent of a luxurious beauty cream. Scalp discomfort is significantly reduced due to the proven performance of the formula enriched with demo-protective agents. Color after color, the hair fiber is better preserved. Hair is as smooth as before the color was applied, for a softer touch.


  • Zero odor
  • Maintains the luster of the hair twice as much as traditional hair color
  • 100% gray coverage
  • Improves condition with every application